THE WHAT? Beiersdorf has reported its outcomes for the primary half of fiscal 2024. The producer of Nivea mentioned that gross sales rose 7.1 p.c in natural phrases (+4.8 p.c in nominal phrases) to €5.2 billion, outperforming the market because of robust progress from its Shopper Enterprise Section (+8 p.c in natural phrases, +5.4 p.c in nominal phrases).
THE DETAILS Each Nivea andderma manufacturers, Eucerin and Aquaphor, delivered robust progress at +7.6 p.c and +7.7 p.c in nominal phrases respectively). Luxurious model La Prairie, nonetheless, noticed gross sales decline 7.2 p.c, attributed to the persevering with weak Chinese language demand.
The La Prairie proprietor confirmed its gross sales steering for the total yr because of this, in addition to an ambition to develop its Shopper Enterprise EBIT margin by 50 bps. The extremely anticipated launch of its newest anti-aging innovation, Epicelline hits cabinets within the second half.
THE WHY? Vincent Warnery, CEO of Beiersdorf, reveals, “Beiersdorf delivered once more a powerful efficiency within the first half of 2024. Rising by 8 p.c in gross sales, our Shopper Enterprise continues to outperform its competitors and strengthen its main place within the skincare business. Particularly our icon NIVEA led the way in which with a double-digit gross sales enhance mixed with progress throughout all key areas and classes. These constructive outcomes greater than offset the recurring headwinds within the difficult luxurious market, which have been significantly evident in China.”