Sony Pictures Television is figuring out its franchise strategy.
The company has hired Disney’s Jennifer Rogers Doyle to oversee its television franchise business as series such as Cobra Kai, The Boys and Outlander continue to eye spinoffs.
Rogers Doyle has been named EVP, Franchise Management. Starting today, she will based on the studio’s Culver City lot and report to Sony Pictures Television Studios President Katherine Pope.
It comes as The Boys, which was renewed for a fifth and final season, has a number of spinoffs including Gen V, which was renewed for a second season, and animated anthology Diabolical; Outlander spinoff Blood of my Blood is set to arrive later this year on Starz and the team behind Cobra Kai are keen to tell a Mr. Miyagi spinoff.
Jennifer Rogers Doyle (Sony)
Rogers Doyle has spent over 20 years at The Walt Disney Company, where she was most recently SVP, Disney Entertainment Franchise, Licensing and Integrated Planning. At the Mouse House, she oversaw strategies for Disney IP including its classic cartoon characters as well as shows such as The Bear, Family Guy, Futurama and The Golden Girls.
She worked on preschool properties such as Mickey Mouse Clubhouse, Spidey and his Amazing Friends, Sofia the First, Doc McStuffins, and Super Kitties as well as tween hits Hannah Montana, High School Musical, Descendants and Zombies in addition to its adult franchises.
“With our ever-expanding series universes, we are focused on enhancing fan engagement, growing potential audiences, and driving the long-term value of our IP,” said Pope. “Jennifer’s expertise in creating opportunities to build and extend franchises makes her a perfect fit for this new role. We are thrilled to have her join the team,” said Pope.
“Sony Pictures has an amazing portfolio of classic and new IP,” added Rogers Doyle. “I am excited to partner with Katherine and the Sony team to create new ways to extend the great storytelling beyond the screen through products, experiences, music, and social activations that deepen fan loyalty and brand value.”
