NewJeans in Calvin Klein’s fall denim adverts.
Courtesy of Calvin Klein
Calvin Klein launched the ultimate chapter of its fall 2024 marketing campaign that includes the 5 members of the Ok-pop lady band NewJeans on Tuesday. The marketing campaign was directed and photographed by Gordon von Steiner, and options Minji, Hanni, Danielle, Haerin and Hyein sporting the model’s new denim and fall necessities.
The marketing campaign video reveals the women transferring alongside to “It Woman” by Kah-Lo, Karma Fields and Associanu. Throughout the visuals, they’re exhibiting off Calvin Klein’s latest denims, T-shirts and outerwear.
“We’re so excited to be starring in a Calvin Klein marketing campaign,” NewJeans stated in an announcement. “It was a pure match to associate with a model rooted in confidence and with their staff on a marketing campaign that introduced our personalities into focus, all whereas having enjoyable carrying the newest seasonal kinds.”
The autumn 2024 denim seems which can be featured embrace the barrel, extensive and straight-leg suits. The season’s denims are paired with Calvin Klein’s iconic monogram T-shirts, obtainable in cropped, boxy suits and layered with new outerwear. Different key kinds are puffer jacket, bombers, basic truckers and blazers.
The marketing campaign launched globally Tuesday, with content material that includes NewJeans on Calvin Klein’s social channels all through the week. The marketing campaign will even seem on high-impact out-of-home placements across the globe. Marketing campaign posters will probably be obtainable as items with buy in choose markets throughout Asia, North America, Europe and Mexico.
NewJeans for Calvin Klein
Courtesy of Calvin Klein
Recognized for his or her girl-next-door picture, NewJeans’ music is harking back to the Nineties and 2000s. They launched their first single, “Consideration,” in July, 2022, and it was adopted by two different singles, “Hype Boy” and “Cookie,” with “the previous changing into the longest-running track on the Billboard international 200 by a Ok-pop feminine act. Earlier than they began their band, a number of group members had been concerned in TV, music and dance. They’ve been acknowledged for his or her affect within the style business.
NewJeans has been featured in a number of energy rankings, contains Forbes’ Korea Energy Movie star 40 and 30 Beneath 30 Asia.
NewJeans seems in Calvin Klein’s fall denim and fall necessities marketing campaign.
Courtesy of Calvin Klein
Amongst these featured in Calvin Klein’s fall 2024 marketing campaign this season are Alexa Demie, Child Cudi, Jennie, Jungkook and Kendall Jenner.
Jeremy Allen White, the actor greatest identified for his Emmy Award-winning position as chef Carmen “Carmy” Berzatto within the comedy-drama sequence “The Bear,” additionally returned for his second Calvin Klein denim and underwear marketing campaign this fall.