The place is the Alexis Bittar jewelled pocket book line? Give me pens! Give me agendas! Fuck it, carry again Rolodexes! I know I’m not the one particular person dwelling for the – frankly genius – Alexis Bittar Instagram miniseries*. The bite-sized antics of fictional ’higher east facet terror and icon’ Margeaux Goldrich, hilariously noticed vignettes that present the fashionista terrorising her revolving door of non-public assistants, is a masterclass in Instagram advertising and marketing.
Every episode (are you able to name a minute-long clip an episode?) is brilliantly written and shot, then costumed – with accompanying ASMR audio – with assertion Alexis Bittar necklaces, bangles, earrings and purses. My favorite current episode concerned author Jalil Johnson as a short-lived assistant reprimanded for taking notes on his telephone as an alternative of in a leatherbound agenda, the best way everyone knows the chicest folks take their notes. Alexis Bittar, please be aware this: give the folks the merch they need!
Severely although, simply what’s it about ghastly style bosses that we like to idolise? From Ab Fab’s Edina and Patsy to The Satan Wears Prada’s Miranda Priestley (shortly coming to the London stage) to Kell On Earth’s Kelly Cutrone (who herself had a cameo within the Alex Bittar skits), there’s a not so-fine line between assertive and abusive that we merely like to see crossed. The New York Occasions managed to get a solution of types.
“I used to be Jules,” says Sasha Charnin Morrison, as soon as an assistant like Margeaux’s and now a contract author and digital content material creator referring to Margeaux’s ex-assistant. “That was my life. You by no means knew on a Friday in case you have been fired, however you’ll at all times come again for extra abuse on Monday.” Patricia Black, the actress who performs Margaux all too convincingly gives, “all of us labored for any individual who has been a Margeaux or had a mom who was that. These relationships exist, so why not loosen up and make enjoyable of them?”
If you’d like a palate cleanser although, I can’t advocate this Oscar de la Renta documentary extremely sufficient. A Sense of Magnificence is a breathtakingly stunning making of the Pre-fall 2024 assortment, displaying simply how a lot love and care goes into a group that we by no means normally get to see. Watch right here.
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WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Alexis Bittar
NOTE: Most photographs are digitally enhanced. Some posts use affiliate hyperlinks* and PR samples. Please learn my privateness and cookies coverage right here
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