Conservative media and Vice President JD Vance may be filling hours of time and social media posts galore mocking a supposed progressive knee jerk reaction to the wordplay in Sydney Sweeney‘s American Eagle ad campaign, but the clothing company itself has stood back from the fracas – until now.
Accused by a few stray voices on the Internet of promoting fascist eugenics ideologue and more, and amplified ten-fold with curated outrage by the likes of Fox News. ex-Fox News host Megyn Kelly and White House communications boss Steven Cheung, the Jay Schottenstei-run AE may have found themselves testing the limits or patience of the notion that there is no such thing as bad publicity.
So today, American Eagle went online to try to clear things up.
“‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans,” the company posted, as their use of genes in the initial campaign seemed to hit a partisan nerve on an already busy news week. “Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”
Clearly there is no direction mention of the Euphoria star’s script in one of the ads where she says: “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My jeans are blue.”
The Paradigm-repped Sweeney has said nothing about the AE campaign or the so-called controversy. However, as anyone who say the White Lotus actress in Saturday Night Live‘s Hooters skit when Sweeney hosted the NBC late-nigher for the first time back on March 2, 2024, she is certainly more than aware of her image, her figure and the way she is perceived – and quick to mock it, repeatedly. One of the busiest and most versatile people in Tinseltown the past couple of years, 27-year-old Sweeney also hasn’t been hesitant in the past to call out what she thinks are “fake” empowerment messages in Hollywood – like she did last year in a Vanity Fair Q&A – or paparazzi putting her “safety at risk.”
On the other hand, JD Vance went on the bro-centric Ruthless podcast this week to try to stick to the Democrats over the Sweeney ad fallout from the likes of MSNBC producer Hanna Holland. “Like, I actually thought that one of the lessons they might take is we’re going to be less crazy,” he continued. “The lesson they have apparently taken is we’re going to attack people as Nazis for thinking Sydney Sweeney is beautiful. Great strategy, guys,” the ambitious Veep said on the show. That’s how you’re going to win the midterms.” Especially young American men.”
Of course, problem here is no significant Democrats have come out and said much of anything about Emmy nominee Sweeney’s American Eagle campaign. Not that that fact seems to mean much to those on the Right as Donald Trump‘s MAGA base fractures over the administration’s the continued concealment of the Jeffrey Epstein files.
Just sayin’
