After teaming up with Google and Agent Commerce this month, Payments Giant PayPal announced on Tuesday that it will add a new feature to its PayPal Honey browser extension. This feature provides access to product recommendations, pricing and transactions for AI chatbot users researching what items they want to buy.
When users ask the AI chatbot of their choice for shopping-related questions, PayPal Honey’s extension shows real-time pricing, merchant options and links to products they offer, PayPal says. The system can also identify that AI-specific recommendations may have ruled out major retailers and express these additional options to consumers.
The feature is designed to help consumers compare prices through the addition of personalized offers and boost merchants’ sales, PayPal said.
Agent Shopping integration is designed to be AI agnostic, PayPal told TechCrunch, but initially he plans to follow more with Openai’s ChatGpt.
The company says the new feature is part of a wider deployment of the Agent Commerce initiative, including offers to use Perplexity’s premium services for free, including Google Partnerships, Agent Commerce offerings, remote MCP servers, agent toolkits and other small transactions, as well as free access to the new Comet Browser.
Of course, AI providers will become competitors for products such as Honey as they will move towards creating product recommendations and connecting users directly with merchants. For example, yesterday, Openai announced plans to undertake Amazon and Google with its own agent shopping system, which includes an “instant checkout” feature.
Openai’s system initially supports Etsy with Shopify Merchants’ “Soon Soon” plans, but it’s a signal for what’s coming in the AI era. Instead of browsing the web or Amazon when looking for products or recommendations, users can not only browse the web that was previously led by Honey, but also start shopping research with AI chatbots, which require new products like this.
TechCrunch Events
San Francisco
|
October 27th-29th, 2025
The AI feature is on sale after a rather bad press for honey. YouTubers accused the company of stealing money from influencers by gaining credibility for sales driven by creators. The revelation even led to several lawsuits on the issue.
