Google announced Wednesday that it is expanding its AI feature that lets users virtually try on clothes to Australia, Canada, and Japan. The tech giant also announced a feature that allows users to virtually try on shoes.
The feature works by asking users to upload a photo to see what the clothes look like in real life. Users can now visualize how they would look wearing different shoes.
To virtually try on shoes, users must tap a product listing on Google, select the (Try On) button, and add a full-body photo of themselves. After a few seconds, you’ll see a digital version of yourself with the shoes listed. Users can choose to save the image or share it with others.
The release comes two months after Google introduced a feature that uses AI to let users try on clothes virtually. Google has offered virtual try-on technology before, but the initial feature focused on displaying items on the bodies of different models. With new AI capabilities, the company now allows users to try on clothes on a virtual version of their own bodies.
Google has invested in the virtual try-on space in other ways as well. In June, the tech giant launched an experimental app called Doppl that uses AI to visualize how different outfits will look on you.
Both the virtual try-on feature, which includes shoes, and Doppl utilize the same generative AI technology, but Doppl is designed to allow shoppers to dig deeper into the virtual try-on and choose their own style. Additionally, Doppl can create AI-generated videos so users can better understand how the clothes will look in real life.
Google is not alone in introducing virtual try-on technology, as both Amazon and Walmart have introduced similar features.
