LOS ANGELES (AP) – Many Americans still want to thank the academy at least a little.
About half of our adults say they saw everything or most Award Show According to new polls from TV and streaming over the past year Associated Press-NORC Civil Service Research Centermore than half say they saw the clip from the awards show. About six in 10 people say they saw the awards show, clips, or both last year.
The results suggest that some vitality remains in the world of seemingly robust old tuxedos and gowns Emmy, Grammy Awards, Oscar, Tony and Golden Glovesits makers have fought to make them relevant when Americans have more entertainment and engagement options than ever before.
And they come in the moment Oscar and Emmy After cultural changes, we have seen a short-term increase in audiences. This has resulted in a massive long-term decline to gather around TV and watch award shows.
“I’ve been focusing more on performance these days,” said 69-year-old Walter Hanley. “When I was in the 70s and 80s, when I was in person at the local Grammy Awards, it was about the awards: sound engineering and producers, and that’s what it was.”
Hanley believes Pivot helped the awards show catch up with the Times. “We have to meet what our audience wants,” he said.
Several award shows have been rebounded
The Oscars, which remain the most viewed and most engaging award show, are coming out Viewers’ 5 years. About 20 million people saw “Anola” win the Best Picture and four other top trophies in March.
But that’s down from over 55 million people who saw “Titanic” win 11 in 1998.
Some, like Christine Steingraber (64), see most of the awards show that atmosphere on television. Oscar is her favorite, but she watches Emmy and Grammy even when she’s not familiar with the show or artist awards.
“It opens up a different perspective on whether I want to see the show or hear about the artist,” she said.
The biggest awards show that they have streaming partners, like the Oscars, Grammys and Emmys, but generally don’t appear there until the next day. By that point, the viral moment and the winner’s response have already been filled online with short clips.
Polls suggest that award shows may be appealing to a new generation. People under the age of 45 are more likely to say they have seen both award shows and clips over the past year compared to people over the age of 45.
Clips help to extend the life of award show
Meme-enabled moments like “La-la Land” Fiasco or Will Smith’s slap at Oscar Or the hits and misses of the Golden Globes monologue show that after social media took over for television for many, the show can still build life.
Research found that those who viewed the full awards largely overlapped with the clip viewer, but it’s slightly more likely to say they’ve only seen the clip, not just watched the show. About four in ten people say they don’t watch the clips or shows.
The awards show that whether they are consumed in clips or live viewing is more popular among black and Hispanic adults than white adults. About seven in 10 black and Hispanic adults say they’ve seen clips or at least most shows, compared to more than half of white adults.
Show including BET Award and Latin Grammy Awards Similarly, we reached a more targeted audience. MTV Video Music Awards Since the mid-1980s it has become a way to bring younger audiences to award audiences.
Rose Lucas, 77, says he was watching the BET Awards because he enjoyed his R&B and hip hop performances. She enjoys music awards shows, but she usually doesn’t see full shows live. She is more likely to see a short clip of her performance the next day.
“I don’t see any of them alive anymore. I’m not aligned with them,” Lucas said. “(They’re too long. I’m not particularly interested anymore.”
Most people don’t see it often
When Emmy returns on Sunday, all eyes will be the winner and the evaluation will be. The last Emmy got a much greater boost than its predecessor. January 2024 For Hollywood strike -One of the several challenges, including the coronavirus pandemic and the wildfires this year that cast awards, exemplifies the whack norm.
Television has overtaken the film in several ways as screen art of fame, but it has not been translated into similar awards fame. Emmys has less than half of the Oscars’ viewers.
Long-term award ratings will decline Close tracking with real-time broadcasts and cable TV viewing Fully for all football except virtually everything in the US.
And while there are dozens of award shows each year, only a handful have a considerable audience. Polls found that about three in ten Americans said they’ve seen award shows at least “several times” in the past year.
It could be the result of Americans having more options than ever for what they see.
Inez Parker, 88, said he’s watching the awards show on live television and expects it will be tuned by Emmys this weekend. But she doesn’t stream the show again or see the clips after the fact. She’s too busy with it.
“I usually see everything,” she said. “I’ll see it live, that’s all. I’ll never see it again.”
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Thomson DeBau reported from Washington. AP polling reporter Linley Sanders contributed to this report.
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The AP-NORC poll of 1,182 adults was conducted from August 21-25 using samples drawn from Norc’s probability-based Amerispeak panel designed to represent the US population. The margin for sampling errors across adults is either positive or negative 3.8 percentage points.
