This article is provided to you by Viaplay Content Distribution.
A Legacy of Innovation and Agility
Viaplay Content Distribution, a division of the Nordic streaming innovator Viaplay Group, has rapidly evolved since its launch in 2021, establishing itself as a leader in Nordic and European narratives. Originally focused on expanding content sales and SVOD channel distribution in North America, the division has now taken charge of Viaplay’s international growth following the group’s strategic shift in 2023. With a vision to maximise Viaplay’s expertise, content inventory, and partnerships, it has positioned itself as the premier source for high-quality Nordic and European storytelling worldwide.
Viaplay Content Distribution operates within a dynamic ecosystem encompassing SVOD channels, curated content licensing, and broader IP exploitation. This approach makes it a resourceful partner for media groups, streamers, and aggregators, while serving as an optimal distributor for producers whose work aligns with Viaplay’s commitment to bold, high-quality storytelling ethos.
The Power of Premium Nordic and European Storytelling
Global audiences are increasingly drawn to authentic, high-calibre narratives, and Nordic storytelling has carved out a unique niche in the market. Viaplay Content Distribution offers a remarkable slate of gripping thrillers, acclaimed Nordic Noir series, emotionally resonant dramas, and riveting documentaries.
This distinctive approach resonates with viewers seeking immersive, thought-provoking content. Trends indicate that audiences are embracing visually stunning settings, complex family dynamics, and nuanced relationships – elements that Viaplay’s productions deliver authentically. For example, Furia, Murderesses and End of Summer exemplify how compelling female-led crime dramas continue to captivate audiences worldwide. At the same time, there’s a growing appetite for gripping narratives about influential family empires and the high-stakes world of power, ambition, and legacy. Vanguard taps into this demand, bringing to life the fascinating story of media mogul Jan Stenbeck, whose bold vision reshaped an entire industry.
Addressing the Need for Specialisation in the Streaming Market
As major streamers pivot toward profitability with fewer, high budget tentpoles, opportunities for specialised SVOD services are on the rise. A recent report from Antenna Analytics highlights that more than half (56%) of Amazon Prime Video subscribers engaging with Prime Video Channels have also subscribed to a niche SVOD service, reflecting a growing trend.
Viaplay’s international SVOD channels capitalise on this shift by offering a carefully curated selection of Nordic and European content, now accessible in the U.S., Canada, the UK, Germany, Poland and Belgium. This specialized positioning enables partners – including telcos, aggregators, and local streamers – to differentiate their offerings by claiming a leading position in delivering high-calibre, award-winning European content while benefiting from Viaplay’s program curation expertise, global network and multi market acquisition and commissioning leverage.
Beyond its platform, Viaplay Content Distribution provides the Viaplay Select model – a premium “service within a service” – to streamers and platforms in more than 30 markets. Viaplay Select allows streaming services to enhance their portfolios with acclaimed narratives tailored to fit their strategic content mix. By leveraging Viaplay’s programming expertise and cross-territory inventory, partners can effectively boost subscriber engagement, drive retention, and strengthen their competitive edge.
Data-Driven Insights for Smarter Content Decisions
One of Viaplay Content Distribution’s key advantages is its ability to provide real-time audience insights from its SVOD platforms. This data enables content buyers to assess performance across various markets, reducing risk and optimizing second-window distribution strategies. With well-planned windowing, partners can use Viaplay’s platform as a testing ground for content performance before committing to broader licensing deals, ensuring better value and strategic decision-making.
Sustainable Growth Through Strategic Adaptation
Viaplay Content Distribution’s approach is rooted in agility and collaboration. By working closely with producers, broadcasters, and streamers, the company ensures efficient content procurement and maximised reach for its partners. Whether through licensing, SVOD partnerships, or curated Viaplay Select integrations, its goal remains clear: to deliver high-quality, cost-effective storytelling to global audiences.
Why Partner with Viaplay Content Distribution?
• Proven Market Expertise – Decades of multi-platform experience delivering valuable partner benefits.
• Flexible Business Models – Tailored solutions for streaming services, pay-TV operators, and aggregators worldwide.
• Curated Premium Content – Award-winning Nordic and European series that stand out in a competitive landscape, allowing partners to claim a distinct content position within their market offerings.
• Scalable Distribution – Viaplay Select and Viaplay SVOD channels provide efficient solutions for audience engagement and revenue growth.
With an ever-evolving strategy and a commitment to exceptional storytelling, Viaplay Content Distribution is the ideal partner for broadcasters and streaming platforms seeking to enhance their content offerings with the best of Nordic and European narratives.
Discover The Hunt, Vanguard and A Life’s Worth, plus Viaplay Content Distribution’s full catalog of premium Nordic and European storytelling. Explore now.
