Peter Liguori, a well-traveled exec who had a lengthy stint at Fox Broadcasting and also ran Tribune Media, has been appointed CEO of ad tech firm VideoAmp.
He had been leading the company since 2023 as executive chairman, officially taking the helm in January 2024 as 20% of employees were laid off. Liguori has been a member of VideoAmp’s board of directors for five years.
Last April, Liguori presided over an event for advertisers in Lower Manhattan that was winkingly dubbed the “Vampfronts,” VideoAmp, which has raised hundreds of millions in venture and private equity funding, has sought to provide viewership data and insights, joining rivals like iSpot and Comscore in pitching itself as a viable alternative or supplement to Nielsen. Last year, during a months-long contract dispute between Nielsen and Paramount, VideoAmp’s data was used to publicly report viewership on CBS and other Paramount networks.
Along with Liguori’s appointment, VideoAmp made several other executive moves. Bryan Goski has been promoted to Chief Revenue Officer, overseeing client partnerships and customer success across agencies, brands and media owners. Sharon Lee has been upped to Chief Legal Officer, overseeing the company’s legal strategies and affairs and managing the company’s regulatory compliance.
Joining the company are Megan Opp, Chief People Officer, leading talent, culture and organizational development; and Chief Technology Officer Dustin Jackson. Prior to VideoAmp, Jackson was SVP of Engineering at Celonis and VP of Engineering at Google, where he led ad planning and customer engagement.
Senior leadership at VideoAmp also includes President Tony Fagan, Chief Product Officer Josh Hudgins, Chief Financial Officer Paul Ross and Chief Marketing Officer Jenny Wall.
“Peter’s strategic vision, combined with the strength of the new leadership team, ensures VideoAmp is well-positioned to drive innovation and deliver for clients in a rapidly evolving industry,” said VideoAmp board member Pete Fisher, Senior Managing Director at Vista Credit Partners.
Liguori said the exec promotions and hires “are not just about leadership changes; they signal that VideoAmp is doubling down on delivering the industry’s most trustworthy, high-fidelity data, cutting-edge innovation, and, above all, client success.”
VideoAmp last week was among a handful of companies to receive the stamp of approval from U.S. Joint Industry Committee, a forum for media buyers and video suppliers. It also has embarked on the lengthy process of getting accredited by the Media Rating Council, a non-profit, self-regulatory body established in 1963 that plays a key role in the industry’s reliance on third-party data.
