TechCrunch is currently underway with broader leadership reforms at Hyundai’s Electric Air Taxi Startup Supernal, a few weeks after suspending work for the CEO and CTO leftists.
Supernal’s chief strategy officer Jaeyong Song and Chief Safety Officer Tracy Lamb are no longer in the company, the startup confirmed Friday. Lina Yang, chief of staff for Supernal’s recently left CEO Jaiwon Shin, is also on the scene. (Yang previously served as Supernal’s “intelligent systems chief” until April 2025.)
“As we move to new leadership, we have the opportunity to strategically review our program’s progress and next steps and ensure alignment with our long-term goals,” the startup said in a statement to TechCrunch.
Supernal said the owner Hyundai Motor Group is “strongly committed to the AAM (Advanced Air Mobility) business.”
The song’s departure is particularly noteworthy considering he worked for three years as vice president of Hyundai’s AAM group before taking over the role of Chief Strategy Officer at Supernal in 2023 (Supernal was spun from AAM in 2021). The song has a long history since 2014 as Lamb, Mean while. Song did not immediately respond to requests for comment. The lamb declined to comment.
It was a tough year for Supernal. As TechCrunch previously reported, the startup ended in 2024 with a sudden winding up its new headquarters in Washington, DC. Supernal eventually withdrawn its first test flight in March, but only a few months later it fired dozens of employees. By early September, the startup had started an executive shakeup and suspended its air taxi program.
This is happening at a critical moment for the early electric vertical takeoff and landing industry. While some players have secured investments and new partnerships ahead of planned commercial launches (although regulatory schemes become increasingly advantageous across the US), other players have gone out of business.
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