Openai is launching a new feature inside ChatGpt, known as Pulse. This generates personalized reports that users are sleeping. Pulse offers users 5-10 briefs that can speed up a day, and aims to encourage users to check ChatGPT first in the morning, just like checking social media and news apps.
Pulse is part of a broader change in Openai’s consumer products, and recently it has been designed to work asynchronously instead of responding to questions. Features like ChatGpt Agent and Codex aim to make ChatGpt feel more like an assistant than a chatbot. With Pulse, Openai seems to want ChatGpt to be more aggressive.
“We build an AI that can take the level of support that only the wealthiest people can afford and that over time can make it available to everyone,” Fidji Simo, new CEO of Openai’s application, said in a blog post. “And ChatGpt Pulse is the first step in that direction. It starts with today’s Pro users, but its goal is to deploy this intelligence to everyone.”
Openai CEO Sam Altman said earlier this week that some of ChatGpt’s new “computer-intensive” products will be limited to the company’s most expensive subscription plans, which is the case with Pulse. Openai previously said that it has been severely limited the number of servers that need to power CHATGPT, and is rapidly building AI data centers with partners such as Oracle and SoftBank to increase capacity.
Starting Thursday, OpenAI will deploy a $200 Pro Plan subscriber pulse, which will appear as a new tab in the chat grit app. The company wants to launch Pulse for all ChatGPT users in the future, and while plus subscribers will have immediate access, they need to make their products more efficient first.
Pulse reports are more personalized briefs based on the user’s context, similar to a compilation of news articles on a particular topic, such as updates to a specific sports team.
At a TechCrunch demo, Openai products lead Adam Fry showed some reports Pulse had made for him. Group Halloween costume suggestions for his wife and children. A travel itinerary for toddlers for family future trips to Sedona, Arizona.
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Each report is displayed as a “card” featuring images and text generated by AI. Users can click each to get the full report and query ChatGpt for content. Pulse actively generates several reports, but users can ask Pulse for new automated reports or provide feedback on existing reports.
The core part of the pulse is to stop after generating some reports and display the message “Great, that’s for today.” According to Fry, it is a deliberate design choice to make the service different from engagement-optimized social media apps.
Pulse is compatible with ChatGpt connectors, allowing users to connect apps such as Google Calendar and Gmail. Once it’s set up, Pulse will either parse your email overnight to express the most important messages in the morning, or access the calendar to generate an agenda for upcoming events.
If the user has the memory feature on ChatGPT, Pulse will draw context from previous chats and improve reporting. Openai’s personalization lead Christina Wadsworth Kaplan gave an example of how she automatically picked up her love of running to create a journey to London, including running routes.
Wadsworth Kaplan described Pulse as the “net-new feature” of consumer products. As a Pescatarian, she says Pulse will make dinner reservations on the calendar and find menu items that will work for her meals.
However, it is difficult to overlook how Pulse can compete with existing news products, including Apple News, paid newsletters, and traditional journalism outlets. Fry doesn’t expect Pulse to replace the various news apps people use, and the feature cites its source in links, just like ChatGPT searches.
It is still unknown whether the computing power needed to function is worth it. Fry said the service could “significantly differ” in how much computing power it spends on a particular task. Some projects are quite efficient, but you may need to search the web and synthesize many documents.
Ultimately, Openai wants to make Pulse more of an agent so that it can make restaurant reservations on your behalf, or draft emails that allow users to approve submissions. However, such a feature can be a long way, and it is possible that Openai’s agent model will be needed to significantly improve before users can trust it with such decisions.
