EXCLUSIVE: V10 Entertainment has put the wheels in motion on a global distribution deal with MotoAmerica.
The agreement will see the L.A.-based producer-distributor representing 106-plus live races across eight premier classes – namely Superbike, Supersport, Stock 1000, King Of The Baggers, Twins Cup, Royal Enfield Build.Train.Race., Super Hooligan National Championship and the newly launched Talent Cup.
As part of the agreement, V10 also gains rights to MotoAmerica’s full content library and its slate of eight original series, including Pressure to Rise and Generation Speed: MotoAmerica’s Road To MotoGP. This is the first time MotoAmerica has struck an agreement with a third-party distributor.
MotoAmerica’s 2025 season spans 12 race weekends across 10 states, with events held at circuits including the Daytona International Speedway, WeatherTech Raceway Laguna Seca and Circuit of The Americas.
The news comes after V10 announced it was making a docu-series on the ARCH Motorcycle Company’s entry into the MotoAmerica Super Hooligan National Championship Series, featuring Keanu Reeves and Gard Hollinger. Season 1 of that show is slated for Q1 2026.
“MotoAmerica’s been on an incredible run over the past few years, and with Gard and Keanu’s team surging in the Super Hooligan National Championship, we saw a clear opportunity to help amplify the sport’s momentum,” said Samantha Cooper, Head of Global Distribution at V10 Entertainment. “We’re witnessing a resurgence in motorcycle road racing with MotoAmerica’s popularity – one that echoes its 1980s heyday, when American motorcycle racing first took center stage.”
Carter Skeath, President of Clarion Capital-backed V10 called MotoAmerica “purpose-built for today’s sport viewer – fast-paced, emotionally charged, and powered by fierce fandom,” adding: “Every race delivers a high-impact moment, engineered for live consumption and digital virality. It’s commercially explosive and culturally magnetic.”
MotoAmerica was founded in 2014 and is an affiliate of KRAVE Group, , a partnership that includes former champion racer Wayne Rainey, ex-racer and former Team Roberts manager Chuck Aksland, marketing exec Terry Karges and businessman Richard Varner.
“Partnering with V10 Entertainment is a significant milestone for MotoAmerica as we grow our sport, increasing the visibility of American motorcycle road racing,” said Aksland, COO of MotoAmerica. “The momentum is real, fan attendance is up, digital viewership keeps growing, and projects like the ARCH docuseries are giving people an inside look at what makes this sport so unique. Expanding our partnership with V10 will help us reach an even wider audience around the world.”
