Big Box retailers are the newest company to join many others and reduce additives under White House pressure.
Released on October 1, 2025
By January 2027, Walmart will remove synthetic dyes from private labeled foods in the US, including The Great Balue and Bettergoods brands.
The Big Box retailer’s decision, released Wednesday, is the latest in a slurred by several other companies amid pressure from President Donald Trump’s administration to remove dye from food.
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Major packaged food makers, including the PepsiCo, Campbell and Conagra brands, have made similar announcements in recent months in response to the administration’s Make America Healthy Initiative.
Health Secretary Robert F. Kennedy Jr. said it cracked down on ultra-highly processed foods and chemical additives, leading to a national crisis of childhood obesity, diabetes, cancer, mental health, allergies and neurodevelopmental conditions, such as autism.
Walmart will also remove more than 30 other ingredients from its private label assortment, including preservatives, artificial sweeteners and fat replacements.
The company said the move reflects consumer demand for simpler, clearer ingredients, adding that 90% of private branded foods currently lack synthetic dyes.
“Customers have said they want products made from simpler, more familiar materials, and we listened to them,” said John Farner, president of Walmart America.
However, some ingredients on Walmart’s removal list are already banned, not widely used, or have not been used for decades in US food supplies. Food safety experts say there are no known issues.
Retailers work with private brand suppliers to tailor formulations and adjust alternative materials. Reformuled products, from canned and frozen foods to cereals and salads, will begin rolling out in the coming months, Walmart said.
Walmart’s private label lineup is locked into the biggest brand, the greatest value, along with other store brands such as Marketside, Freshness Guarantee and Premium Better Goods.
Membership chain Sam’s Club said in June that it would remove artificial colors, aspartame and other materials from its member’s mark brands by the end of the year.
On Wall Street, Walmart stocks fell over. At midday (16:00 GMT) in New York, it had dropped by more than 1.9%.
