Apple is making a strategic move to ramp up its artificial intelligence (AI) capabilities for iPhones, according to reports. The Cupertino giant is reportedly in talks with two major tech players: OpenAI, known for its generative AI tech, and Google, with its powerful language model Gemini.
These discussions suggest Apple might be considering partnerships to accelerate AI integration into iOS 18. However, Bloomberg reports that Apple isn’t putting all its eggs in one basket. The company is also developing its own language models, hinting at a potential multi-pronged approach.
This news comes after a period of relative silence from Apple regarding AI advancements. While Silicon Valley has been engaged in an AI arms race, Apple has remained tight-lipped. However, recent hints suggest a significant reveal is on the horizon.
In February, CEO Tim Cook alluded to Apple’s ongoing AI efforts during a company meeting. He expressed excitement about sharing details of their work “later this year.” Additionally, Cook touted the newly launched MacBook as the “world’s best consumer laptop for AI,” further fueling speculation about Apple’s upcoming AI push.
With talks with tech giants and in-house development underway, it appears Apple is poised to make a significant splash in the mobile AI market. Whether they choose to partner, develop independently, or pursue a hybrid approach remains to be seen. But one thing is clear: Apple is ready to play a more prominent role in the world of AI.