EXCLUSIVE: Jomboy Media, know for its baseball and sports content, has upped its chief operating officer Courtney Hirsch to CEO and added the executive to its board of directors.
The CEO role has been vacant for the past year since Andrew Patterson, who joined as the company’s first chief executive in 2022, exited.
On the board, Hirsch will collaborate with lead investors and board members, including producer and entrepreneur Jack Davis, and Connect Ventures, a joint investment partnership between CAA and venture capital firm New Enterprise Associates.
During her tenure as COO, the company said, Hirsch helped double revenue, triple profitability and grow Jomboy Media’s community by 53% on average each year. In 2024, it landed in the top 4% of digital publishers on social media with more than 93 million engagements overall.
Hirsch launched and spearheads original IP strategy, highlighted by The Warehouse Games — Jomboy Media’s sports league modeled after backyard games of years past. This includes the creation of production facilities exclusive to Jomboy Media-produced content, and the subsequent negotiation of brand integrations with Mountain Dew & DirecTV across Warehouse Games content.
Hirsch secured the continuity of longtime sponsors, with DraftKings and SeatGeek each in their fifth consecutive years as partners, and T-Mobile, Corona and Best Western coming on over the past year.
She joined Jomboy in 2020 as VP of Sales & Partnerships and was named COO in 2023. She previously served as a sales leader across digital media and technology companies, most notably at Uber.
The company founded Jimmy “Jomboy” O’Brien and Jake Storiale continues to focus on a wide range of formats for both traditional broadcast and social media content with an eclectic group of investors from Hollywood, tech and sports including Patrick Schwarzenegger, Eli Roth, Cameron Fuller, WWE, Quinn Cook, Billy Crystal, Josh Hader, Gabrielle Union, Dwyane Wade, Reddit co-founder Alexis Ohanian, current and former Major League Baseball players Christian Yelich, C.C. Sabathia, Noah Syndergaard and Trea Turner, and NBA player Karl-Anthony Towns.
At Jomboy, “We’ve built a powerhouse brand that celebrates fun and connects fans, creators, and premium partners. I’ve seen what makes this company and culture special. As CEO, my focus is on scaling our original IP, growing our strategic and corporate partnerships, and unlocking new opportunities that innovate within the creator economy,” Hirsch said.
Said O’Brien, “Courtney has organized our vision into a leading sports media brand, and there’s no one better to lead us moving forward. She never loses sight of what matters most — our community — and is relentless in discovering ways for us to grow while staying true to who we are.”
