EXCLUSIVE: Burgeoning online filmmaker platform Share has formed a strategic partnership with Newell Law Group, granting the L.A.-based boutique law firm “a meaningful” equity stake and an observer seat on its board.
The equity agreement was led by entertainment lawyer Kimberlina N. McKinney, who is a Senior Counsel at the Newell Law Group. Under its observer seat, the company will provide strategic insight on rights, governance, backend structuring, and long-term scalability.
The Share platform was officially launched in March 2025 with the aim of supporting independent filmmaking by connecting filmmakers, crew and cast in one global ecosystem, integrating crew hiring with equity negotiations, transparent revenue-sharing, community green-lighting, and legal infrastructure.
It features a proprietary revenue share calculator, simulating real-time backend allocations across roles, equity tiers, and revenue models and offers the possibility of community-based voting to greenlight creator-uploaded projects.
The Share Marketplace also provides members with curated access and exclusive offers to services from industry vendors.
The company was spearheaded by seasoned entertainment professions CEO Erin Norman, and CCO Leonardo León with start-up expert and COO Rachel Hearn.
Norman said the partnership with Newell Law Group underscored the platform’s commitment to securely, strategically, and equitably empowering all contributors – from creatives to crew and cast – by legally protecting its vision, proprietary technology and democratic distribution model.
“Our platform turns creative investment into real ownership, and Newell Law Group allows us to scale that with legal confidence,” said Norman.
McKinney said she felt Share could be a game-changer for the traditional revenue-sharing dynamics of filmmaking.
“I’ve seen backend profits flow only to the big names, while the crew and the writer’s room rarely get a fair share despite putting in grueling hours, sacrificing family and well-being for a great shot or harsh demands from producers,” she said.
“I’ve watched key creatives pour their heart into projects and walk away with crumbs. Share finally fixes that and gives everyone working on the project a stake in the profits.”
Share has additionally pledged to fund independent projects by reinvesting a significant percentage of its earnings back into their filmmaking community as it hit key subscriber goals.
“Once Pro subscribers reach 10K, we’ll kick off our first round of Community Greenlight funding and invest $100K across five short films—and let the community pick the winners,” said Norman.
Share COO Hearn added: “Backed by $125,000 in initial capital from early believers, we’ve built strong grassroots momentum ahead of formal fundraising. Almost every day we’re hearing from industry partners eager to support this shifting paradigm of how films get made.”
The announcement of the Newell Law Group, follows an event at the Evergreen Studios in L.A. in June at which actress and director Tisha Campbell announced plans to unveil her upcoming Christmas film on Share, while other attendees and Share advisors, including producer and Cindy Cowan, unscripted veteran Patrick Caligiuri, and Indie Night Film Fest founder Dave Brown.
“As a seasoned producer who has seen the evolution of the traditional studio system, I believe Share has the power to champion independent filmmakers and amplify bold new voices around the world. I’m thrilled to be part of the team and help lead the charge in revolutionizing how projects are financed and brought to life,” said Cowan.
