Prime Video is entering the elite world of canine performance sports with A Different Breed, a nine-episode docuseries that takes viewers behind the scenes of the annual Purina Pro Plan Incredible Dog Challenge, now in its 28th season. The series begins streaming exclusively on Prime Video in the U.S. beginning August 18.
A Different Breed follows 18 very talented pooches and their handlers as they compete in three annual live events, including high-flying disc routines, head-to-head weave pole racing, intricate dog agility courses and diving dog competitions.
The series promises to chronicle the highs and lows of competition, while sharing transformative powerful stories celebrating the pet-human bond. A Different Breed “reveals how the right dog can completely rewrite a person’s story, featuring rescue dogs with difficult pasts becoming champions, handlers reshaping their entire lives around their four-legged partners and families building legacies through generations of canine sports success.”
“Launching A Different Breed allows us to showcase the awe-inspiring feats of canine competition alongside the heartwarming stories and unbreakable bonds we at Purina have witnessed and celebrated for decades with the Incredible Dog Challenge,” said Eric Willis, Chief Marketing Officer at Purina.
Each leg of the Incredible Dog Challenge is broadcast nationally on NBC, starting with the Eastern Regional competition in Clearwater Beach, FL, continuing on to the Western Regional event in Huntington Beach, CA and culminating in the National Finals hosted at Purina Farms outside St. Louis.
“The Incredible Dog Challenge showcases the very best of what dogs and humans can achieve together,” said Dr. RuthAnn Lobos, Senior Veterinarian at Purina. “I’ve watched these competitors over the years, witnessing the passion and commitment they shared, and hearing about their journeys to get to this event. I’m excited for the rest of the country to get a peek into their lives in A Different Breed – experiences of perseverance, partnership and the pure joy that comes from chasing excellence with your best friend.”
