From no-code to AI-assisted development environments, Vibe Coding changes the way early startups are built and who need to hire them. The former standard idea of landing “10x Engineers” as the first critical employment won a serious reality check for TechCrunch in 2025, and will be held in Moscon West, San Francisco from October 27-29.

Vibe coding: Hype or a new reality?
Join Lauri Moore, partner at Bessemer Venture Partners, and David Cramer, co-founder and chief product officer of Sentry, to join Builders Stage for an honest conversation about how developer tools shape early product development.
Moore brings deep expertise in AI, infrastructure and developer tools from both the investor and founder perspectives. Launched Sentry as an open source side project in 2012 and expanded to a platform used by over 4 million developers, Cramer offers direct insight into how the right tools and employment can accelerate product speeds without overbuilding.
What this session unlocks
We’ll explore what today’s founders actually need from their initial engineering employment, what AI-enabled touring can and cannot replace, and how GTM (to-market) and the entire product lifecycle adapts to this new world of development. Whether you’re a founder or a CTO, or you’re interested in whether the code is still king, this panel enters the messy, tactical details of modern startup buildings.
Stay there for big questions and even bigger answers
TechCrunch’s 2025 brings together over 10,000 startup founders, VC leaders and tech innovators to tackle what’s next in technology. Don’t miss out on the opportunity to take part in the conversation and shape the future with the people who are building it. Secure your pass today and save up to $668.

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