YouTube is tweaking its game plan heading into its third season in business with the NFL.
The Google-owned video giant, which took over Sunday Ticket rights in 2023 in a multi-billion-dollar rights deal, is rolling out a month-by-month option for subscribing to the package.
The new option costs $85 a month. Returning subscribers who also have YouTube TV can sign up for the month-to-month plan for $115 a month, or $145 a month on YouTube. A full-season pass for the package, which delivers all Sunday afternoon games, costs $276.
On the product front, Sunday Ticket is also phasing in new local-national combinations in YouTube’s Multiview feature, which allows multiple games to be displayed within a single frame.
The subscription tweak comes ahead of a milestone on September 5, when YouTube will carry a global, free livestream of an NFL matchup in São Paulo, Brazil, between the Los Angeles Chargers and the Kansas City Chiefs. Over the past two-plus years, the tech giant and the league have increased their ties, building on the foundation of a multi-year deal for Sunday Ticket rights, which had been with DirecTV for 29 years.
In a blog post, YouTube announced four dedicated “Watch With” streams of the game, with creators iShowSpeed and Tom Grossi broadcasting in English and Robegrill and SKabeche in Spanish. During the game, Rich Eisen and NFL Hall of Famer Kurt Warner will analyze the action and Colombian pop star Karol G will perform at halftime.
YouTube has been amping up the “Watch With” feature as viewing increases in the living room. A range of creators are hosting livestreams tied to major events in and beyond the sports world.
