The goldfish snack maker plans to stop using artificial dyes by the second half of 2026.
Released on September 3, 2025
Campbell’s Co expects sales to decline next year as tariff-driven economic uncertainty weighs heavily on food manufacturers.
In its fourth quarter revenue report released Wednesday, the New Jersey-based company said its revenue is likely to remain at up to 2% next year.
Campbell, best known for its canned soup products, said it is expected to account for around 4% of the cost of the product in 2026, which began on August 4th.
The company says it plans to reduce costs through price increases and other cost-cutting measures, as inflation is the weight of how much consumers pay.
“Consumers are becoming increasingly cautious about their food choices,” said CEO Mick Beekhuizen.
The latest consumer price index report, reflecting July, was released in mid-August, showing that overall food prices at home rose 2.2% over the same period a year ago.
“The company faces a dynamic operational and regulatory environment that creates substantial input cost pressure, driven primarily by tariffs.
Campbell expects annual adjusted earnings per share to fall below $2.63, down from up to $2.40 to $2.55, including tariffs, from up to $18%, according to data compiled by LSEG.
Food brands such as Campbell and its competitors use steel in their cans. The CAN Manufacturers Institute warned earlier this year that tariffs will burden food producers, especially as domestic production of steel used in cans has dropped by 75% over the past eight years.
“Domestic can manufacturers and canned food producers now import almost 80% of tin steel from their trade allies,” said Robert Budway, president of CAN Manufacturers Institute at the time.
Campbell’s Co reported net sales increased by 1% in the fourth quarter to $2.3 billion. Also, prices rose 2% for the quarter, which reduced volume by 4%.
Cutting food dyes
The goldfish snack manufacturer also plans to stop using synthetic food dyes in its products by the second half of fiscal year 2026. The company plans to replace it with more natural alternatives, such as orange red food seasonings made from nut seeds, and purple carrot juice from lance crackers and V8 splash.
Joining industry peers, including Pepsico, Kraft-Heinz and Nestle, replacing synthetic food dyes with natural ones to change Robert F. Kennedy Jr.’s “Make America Healthy” initiative and consumer preferences.
On Wall Street, the company’s inventory surged in news, up 4.6% as of 11:30am (15:30 GMT) in New York.
