After recently testing ways to share longer text, Meta’s X rival Threads has officially rolled out the ability for users to attach text up to 10,000 characters to their posts. This addition is designed with the creator’s needs in mind to support linking to content outside of threads, such as newsletters, blogs, podcasts and more.
Prior to this update, the thread supported 500 characters. It supported 500 characters, much more than 280 characters provided to unverified users of X. However, in 2023, X introduced a way for paid subscribers to post up to 25,000 characters in the hopes of encouraging creators to publish content directly on the platform.
On the other hand, the meta hasn’t progressed much. Instead, the company says it not only gives people room to express themselves, but also allows them to promote their own work and drive others “wherever they are” without the thread itself.
Prior to the launch, Meta noticed that people were using screenshots to share longer content, such as books, articles, newsletters and podcast transcripts.
The company saw that users often want to point people to their original work or place to buy their work after they start conversations about the subject in threads. For example, authors may want to share texts from upcoming books to drive pre-orders, but journalists may want to promote one of the longer features.
In X, users have long featured character counting limits by threading and numbering long linked posts to share longer thoughts, or uploading screenshots from apps like Apple’s Notes. Looking at this trend, we have tried to take advantage of the demand for longer character counting by making X a paid feature.
However, the thread makes additional characters available for free.
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The company has confirmed with TechCrunch that there is currently no plan to monetize posts with text attachments. Furthermore, Meta noted that the text of a post can be formatted with highlights, bold or underlined text, strique-through, and italics. You can also add emojis.
The company says it is investigating additional enhancements based on community feedback.
In particular, Meta says that if a creator links to content outside of a thread, the link will appear “prominent” in attachments for viewers to click. This is also a shot in X, changing the user interface to downplay Links’ visibility, often blocking owner Elon Musk’s whimsical external services.
However, there are some drawbacks to using long threaded text.
The content of text attachments is not indexed or federated by search engines like Google. The latter refers to how threads support publishing posts on the broader open social web, including decentralized services like Mastodon. This support allows threaded users to search and follow users from other servers other than threads. You can see who follows you, who likes your posts from those servers, and posts in threads posted by users on other servers.
Meta says he is exploring ways to praise long text attachments for future iterations.
