At the event on Tuesday, Amazon unveiled features featuring the latest ring camera and doorbells with new AI.
This feature allows ring users to recognize the faces of visitors and find lost pets by connecting with other ring users in the same neighborhood. Amazon has also launched the Alexa+ feature, which serves as a smart doorbell assistant, providing details about visitors before users answer the door.
Ring is introducing its first 4K product line along with Retinal Vision, a new imaging technology designed to provide clearer video.

The most notable feature revealed at the event was the “familiar faces” that use AI to identify friends and family. Users can register their loved one’s face on their device, and the ring can alert them when they recognize a visitor. AI also alerts users when unfamiliar people are detected, helping them make informed decisions quickly.
In today’s blog post, the company explained that the new feature is intended to “reduce notifications triggered by the everyday activities of familiar people” and eliminate guesswork for people’s detection.
“Equally important is that if someone you don’t recognize lasts a long time, then immediately know that (they) are unfamiliar,” ring founder Jamie Siminoff told the press at the event.
The Ring faces criticism of its close relationship with law enforcement and its inadequate history of data management. Following many complaints last year, the company announced it would no longer respond to police requests for footage from ring users without a warrant.
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The familiar face features can be integrated into the wider Alexa+ Greetings system. This allows for a specific greeting when the camera recognizes a particular face. This feature converts voice assistants into smart doorbell attendants, allowing you to interact with visitors, manage delivery, and identify the purpose of your visit to keep you informed.
Another AI feature, the search party, can help you find lost pets by the networking ring camera. When a user registers a lost pet, nearby ring users can receive a description of the pet and report a sighting. The system uses AI to provide matches, but you must voluntarily report sightings. The company says users have privacy controls and can choose to ignore alerts if they don’t want to share information with their neighbors.
Both familiar faces and Alexa+ greetings will be rolled out to customers starting December. The Dog Search Party will be released in November with support for cats and other pets expected to be released in the future.

This feature is preloaded to the new Retinal 2K and Retinal 4K devices in the ring. This is the company’s new product that uses “retinal vision,” which improves imaging processes with advanced AI. The retinal adjustment function continuously checks the camera’s video quality and optimizes settings to provide users with the highest possible image quality.
The Ring Retinal 2K is available in two new products: Indoor Cam Plus ($59.99) and Wired Door Bell Plus ($179.99). The 4K line includes Ring Wired Door Bell Pro ($249.99), Outdoor Cam Pro ($199.99), Spotlight Cam Pro ($249.99), Flood Light Cam Pro ($279.99), and Wired Door Bell Elite ($499.99).
Devices can be pre-ordered today.
In addition to the ring announcement, Amazon has debuted its 2k Blink lineup and Blink Arc lineup. It is a $99.99 security camera that combines two Blink Mini 2K+ cameras into one device, offering a 180-degree panoramic view of the surroundings.