Getting design and engineering teams on the same page about what digital products to create and how to build them continues to be a challenge.
Many companies find themselves dealing with disparate information, often relying on shared spreadsheets to track design specifications and guidelines. Design teams use tools like Figma, and engineers manage source code in systems like Git.
This problem becomes even more difficult in large organizations with multiple brands and different websites. Miscommunications can quickly add up, leading to wasted time and inefficiency.
That’s where Knapsack comes in. It’s a collaboration platform specifically designed for companies that need to resolve misunderstandings between UI designers, product managers, and engineers. Knapsack creates an integrated workspace that connects to tools like Figma and Git so all your design changes and code are collected, viewed, and compared in one place.
This approach keeps everything up-to-date and ensures branding consistency across all digital products. For example, if a button is expected to be 60 pixels, this will be documented in the system so no size errors occur.
On Thursday, the company announced a $10 million Series A round, bringing its total funding to date to $20.8 million.
Alongside the funding, Knapsack is introducing AI capabilities. It includes Anthropic’s open source standard Model Context Protocol (MCP) server, which is designed to enhance the ability of AI models to generate better responses to specific inquiries by accessing a company’s design and branding standards. Currently in limited beta, this new addition allows teams to use AI agents using models like ChatGPT and Gemini, and ensure these assistants are consistent with their brand and guidelines.
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Additionally, the upcoming “ingestion engine” aims to streamline the process of creating systems of record, which are essentially comprehensive collections of a company’s data and information. Traditionally, setting up such systems could take months. Knapsack believes the new engine will reduce that time to just a few days, making it easier for new teams and projects to get up and running faster.
“We work with very large pharmaceutical companies that are creating numerous sites associated with their respective drug brands. It used to take them about 15 months to launch a new drug property, but now with Knapsack it takes two to three months,” CEO Chris Strahl told TechCrunch. He said the addition of new engines will further speed up this process.
Another feature launching later this year will help teams quickly explore user interfaces (UIs) and generate real web pages using real code.
Founded in 2022, Knapsack says it serves dozens of Fortune 1000 companies, but does not name the companies. Strahl declined to provide details on subscription pricing, saying only that it is “an enterprise product with an enterprise price.”
The company’s team currently has nearly 30 full-time employees, and the company has just hired 14 more with the new funding.
The round was led by Builders VC with participation from Crosslink Capital, Epic Ventures, Mana Ventures, and Lorimer Ventures. Past investors include Alumni, Ascend, Gradient Ventures, Parade Ventures, Founder Collective, Salesforce, and Slack Fund.
Strahl said he expects Knapsack to serve as a platform for all kinds of digital experiences in the future, especially as the power of agent AI becomes more prevalent.
“Imagine a future where when you buy shoes, you say to a personal AI agent, ‘I want new shoes and I want to be able to go running more often,'” Strahl told TechCrunch. “The agent then knows your preferences based on your history, takes you a pair of shoes, and sends them back to the app running the agent.”
“In my opinion, that experience should come from the knapsack. And there’s a lot of unexplored world of how organizations are thinking about expressing their brand through agent apps and systems. I want to be at the forefront of that.”
This story has been updated since publication.
