Strava, a 16-year-old fitness tracking app, is preparing to go public, the Financial Times reported.
Chief Executive Michael Martin told the FT that the San Francisco company plans to go public “at some point” and is eyeing funding for further acquisitions. The company is backed by Sequoia Capital, TCV and Jackson Square Ventures, and was last valued at $2.2 billion in May.
Strava certainly has its winds blowing. According to Sensor Tower, the app’s user base has exploded to 50 million monthly active users in 2025, nearly double that of its closest competitor, and downloads have increased 80% year over year.
Strava’s growth coincides with a cultural shift around running, especially as people in their teens and 20s seek ways to socialize without alcohol. Runners also highlight the mental health benefits of finding a support network (and sometimes romance). Applications for the 2026 London Marathon have increased by 31% this year to 1.1 million.
Strava’s secret sauce? Turn your workouts into social currency with “kudos” and split comparisons. Sensor Tower estimates that consumers spent more than $180 million on subscription tiers through September, but Strava says this number significantly underestimates the actual revenue. The company also makes money from sponsored challenges and brand partnerships.
