Coors Light has a new cold thing for you to crack and open.
After all, as the company continues to produce lighter lagers, it is expanding into personal care spaces with new Duratil Deodorant.
Coors Light launched its “first ever cold deodorant” on July 29, in collaboration with deodorant brand Duradry, according to the Beer website.
The company said it had developed “the first deodorant designed to be refrigerated next to beer.” Like a Coors Light Aluminium can, the packaging pile turns blue when ready to use.
What about the $15 sold out deodorant smell?
Don’t worry. Unlike the grainy aroma of beer, its personal care counterpart is Rocky Mountain Breeze.
Vice President of Coors Light Marketing Marcelo Pascore I said USA TODAY The aroma is “clim and beautiful”, with hints of “juicy pear and smooth vanilla.”
