Warner Bros. Discovery U.S. Hispanic has revealed its digital expansion plans in its 2025-26 Upfront, which includes the launch of WBTV Hispanic Stream.
WBD USH is offering advertisers new ways to reach Hispanic audiences in the U.S. through Spanish-language advertising.
One of those initiatives is WBTV Hispanic Stream, a collection of nine ad-supported Spanish-language digital channels. The FAST channels cover diverse themes, including automotive culture, engineering wonders, and culturally significant content, all accessible free of charge on connected platforms.
“Warner Bros. Discovery continues to lead the way in Hispanic streaming innovation,” said David Tardio, Vice President of Advertising Sales at WBD USH. “Our expanded digital ecosystem provides audiences with culturally relevant, engaging content while creating premium opportunities for brands to connect meaningfully with Hispanic viewers.”
Max en español, now fully available, gives Hispanic viewers a curated streaming destination, including Spanish-language original programming like Como agua para chocolate and Coyotl.
WBD USH’s expanded digital environment features innovative ad formats such as Pause Ads, Takeovers, and Interactive Units.
Traditional linear channels in WBD USH’s portfolio include Discovery en Español, Discovery Familia, CNN en Español, and Hogar de HGTV.
“We’re committed to authentic storytelling that resonates deeply with our Hispanic audiences,” said Hortensia Quadreny, Vice President of Programming at WBD USH. “From linear to digital, our content strategy is thoughtfully crafted to reflect and engage with the evolving experiences and aspirations of U.S. Hispanics.”
Warner Bros. Discovery U.S. Hispanic’s 2025-2026 slate includes a mix of returning hits and new unscripted titles across Discovery en Español and Discovery Familia. Highlights include new seasons of Mexicánicos and Mexicánicos: Estado de México for Discovery en Español, along with Hermanos Scott: casa de campo (Chasing the West), Transformando casas con los El Moussas (The Flipping El Moussas), and Harry Potter: Magos pasteleros (Harry Potter: Wizards of Baking) for Discovery Familia.
