Facebook has features aimed at bringing fans closer to their favorite creators, fan challenges and customized top fan badges.
The Fan Challenge feature allows creators to encourage followers on specific challenges. Followers can join by creating reels or posts as responses. To encourage more engagement and participation, hashtags for specific assignments will appear on a leaderboard that ranks submissions in the order in which several responses are obtained.
These types of challenges are popular on short video platforms such as Tiktok and Instagram reels, where users can participate in informal dance assignments or riff on trendy audio clips. Facebook officially makes its trends towards real-world features by creating landing pages for specific creator challenges.
In one example, Facebook suggests that dish creators can celebrate fall by inviting fans to share videos of their favorite recipes, including butternut squash.
Kalen Allen, a creator with 3.6 million Facebook followers, tested the feature and asked fans to create videos about their dreams and goals, resulting in around 520 entries. According to Meta, fans have submitted 1.5 million challenge entries in the last three months, but the functionality has been tested.
Facebook allows creators to customize the “Top Fan” badge that appears next to the names of the users most involved in their content. So instead of being designated Ed Sheeran’s “top fan,” you could become “Sherio” if it’s yours. Other celebrities like Cardi B and J Balvin also have custom badges enabled.
Facebook is not generally considered creator-centric like Instagram. This recently celebrated 3 billion active user milestones each month. It’s the kind of place you go to read the latest drama about bike lanes in your neighborhood Facebook group, or where you accidentally meet Ai Shrimp Jesus.
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These updates show that Meta hopes to take Facebook more seriously as a platform for fans to engage with creators.
These features are designed to enhance engagement. This time it’s from a real person. Last week, Meta announced that it would introduce a reel-like video feed to its Meta AI app, which consists of AI-generated videos.
