On Monday, eBay announced it has acquired Tise, a social marketplace of second-hand fashion and interior design items. The financial conditions for the transaction have not been disclosed.
The company says Oslo, the Norway-based Tise platform, will open the door to a community of Gen Z ZINCINCE and Millennial customers. Tise’s community features, such as the ability to comment on lists and receive personalized product recommendations, such as the ability to follow sellers, enhance the consumer experience from eBay consumers, with an emphasis on current inventory.
Tise was the first company to receive an investment from eBay Ventures in 2022.
“This acquisition is a natural next step in investing in Tise, helping to accelerate Tise’s strategy and unlock new opportunities for innovation,” said Oliver Klinck, GM Global Markets’ success and eBay’s C2C, in a press release. “Tise’s trendy inventory, loyal community and a social-first approach will strengthen eBay’s C2C products and connect more deeply with the next generation of enthusiasts.”
The company’s acquisition of Tise shows its aim to attract young shoppers, expand its social commerce tools and modernize its platform to build a stronger presence in the sustainable retail market.
The deal is expected to close by the end of the fourth quarter of 2025. There are customary conditions for closure.
“At Tise, we have always believed that reselling, making something easier and exciting for a more sustainable world is the key to a more sustainable world,” said Eirik Frøyland Rime, CEO and co-founder of Tise. “eBay shares our vision and with their support we will strengthen our community-driven model and enable more people to join the social marketplace.”
Founded in 2014, Tise has raised $45 million in funding, according to Tracxn, the Market Intelligence platform.
