Hallmark is bringing back one of its Crown Media trailblazers. Michelle Vicary, who helped to establish Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama with fan-friendly programming like When Calls the Heart, is returning to the network to serve as head of programming.
Vicary will oversee all production and original programming across Hallmark’s content platforms.
Vicary previously served as Crown Media’s lead programming and production executive before exiting in 2021. She had been at the company since its inception by developing popular series like When Calls the Heart and Good Witch. She also lead the nine-year run of Emmy-nominated daytime show Home & Family.
She was also instrumental in bringing actors like Jonathan Bennett, Luke MacFarlane, Kimberley Sustad, Ashley Williams, Erin Cahill and Andrew Walker into Hallmark. She also played a key role in the development of Holly Robinson Peete’s Christmas in Evergreen film franchise, and the network’s first-unscripted series Meet the Peetes.
