Imax and AMC Entertainment have expanded their partnership to deploy laser technology across 80 more large screen auditoriums in the U.S.
AMC will add twelve new Imax locations and upgrade an additional 68 to Imax with Laser. When the installs are completed, the giant theater chain — currently one of the largest Imax operators globally and the largest in the U.S. — will be the world’s biggest national Imax circuit of Imax with Laser at 180 locations Stateside.
Imax with Laser is a laser projection and 12-channel sound system with high-def images and audio. The agreement, announced during the annual exhibitor conference CinemaCon in Las Vegas, marks the largest systems agreement Imax has signed in the U.S. since 2018.
“Throughout the United States and around the world, filmmakers and moviegoers hold the Imax brand in such high regard as a premium theatrical spectacle, which is reflected both in the success that AMC and Imax share together, and in Imax’s extensive content catalogue,” said AMC CEO Adam Aron.
Imax chief executive Rich Gelfond called the agreement “a powerful validation of our efforts to strengthen our technology, expand our content portfolio, and cement our position as a global platform for awe-inspiring experiences … we’re excited more AMC customers will get the best of what Imax has to offer — from Universal City to Lincoln Square, and everywhere in between.”
AMC has eight of the top ten highest grossing Imax locations in the U.S. and industry-leading per screen averages overall. The chain’s Odeon Cinemas Group is Imax’s largest partner in Europe with four of the top five highest grossing Imax locations in Europe.
AMC and Imax signed their first agreement in 2007.
