India’s desire for instant convenience, once limited to food and grocery delivery, is expanding to include domestic help. The change saw on-demand home help startup Snabbit secure $30 million in new funding and boost its valuation to $180 million, up from $80 million five months ago.
The all-stock Series C round, Snabbit’s third funding in nine months, was led by Bertelsmann India Investments, with participation from existing backers Lightspeed, Elevation Capital, and Nexus Venture Partners. The latest injection brings the startup’s total funding to $55 million.
Snabbit’s new funding comes as the Bengaluru-based startup has seen a sharp increase in activity, from around 1,000 jobs per day in May to now generating more than 10,000 bookings per day. Founder and CEO Aayush Agarwal said in an interview with TechCrunch that the company had more than 300,000 total orders in October.
Founded in 2024, Snabbit provides a wide range of on-demand home services including cleaning, dishwashing, laundry and kitchen prep for urban households through a 100% women-led workforce of 5,000 professionals. The startup operates through a hyperlocal network of trained workers located around dense residential complexes and promises service within 10 minutes.
Currently, Snabbit serves 40 micro-markets across five major cities: Mumbai, Bangalore, Gurugram, Noida, and Pune. The company plans to expand its presence in these cities and soon enter Hyderabad, Chennai, Delhi and Calcutta, Agarwal told TechCrunch.
Snabbit serves more than 300,000 customers, up from 25,000 in May, and expects to add another 100,000 as early as next month. Most users are between the ages of 30 and 40, including singles and working adults.
Some of Snabbit’s customers don’t want a full-time housekeeper and prefer an ad hoc solution. “We’re basically taking inefficiencies in the model and eliminating them, rather than saying, ‘This was happening offline, now we’re going to do it online,'” Agarwal said.
The startup reports a 30% to 35% retention rate and expects to hit $11 million in annual recurring revenue this month. Additionally, customer acquisition costs are “well below” 500 ₹ (about $6), Agarwal told TechCrunch.
Snabbit’s service costs approximately ₹150 (approximately $2) per hour, with an average ticket size of approximately ₹240 (approximately $3).
Workers on the platform earn between ₹25,000 and ₹30,000 (approximately $284 to $340) per month, depending on the hours they work. The company also reduced the average distance employees walk between two jobs from 300 meters to 250 meters, giving them more time to serve customers.
Snabbit is not the only company in the race to provide quick, on-demand home services in India. Urban Company pioneered this trend, followed by startups like Broomees and Pronto. Urban Company is now planning to double its Instant Home service to survive increasing competition, but Snavit said he doesn’t see that as a challenge.
“If you’re a hyper-local business, you can’t win pan-India, you can’t win cities, you can’t win micro markets. And today, out of the micro markets where both of us (Snavit and Urban Company) are present, Snavit is leading in more micro markets because we have a very aggressive strategy of building depth rather than breadth,” Agarwal said.
The new funding will help Snabbit strengthen its presence and expand into high-frequency categories such as cooking, child care, and elder care.
