“I’m voting for Stephen,” reads the billboard.
Surprisingly, this is Jimmy Kimmel’s FYC message of support his late-night peer Stephen Colbert, whose Late Show was unceremoniously canceled by CBS days after he was nominated for an Emmy in the Outstanding Talk Series category.
The tagline currently adorns one billboard in West Hollywood above a liquor store, but it’s clear what the message is.
Kimmel, whose own Jimmy Kimmel Live! show was also nominated in the category alongside The Daily Show, has a history of amusing Emmy campaigns. Earlier this year, Kimmel, as he was seeking the nomination used the tagline: What If I Told You I Was Dying? Other taglines have included: Consider The Considerate, For Your Hmmmm, Isn’t It Embarrasing That We Take Out Ads Begging For Consideration?, If I Lose I’ll Just It Was Rigged, and Without Awards, Life Is Meaningless.
Colbert is now considered the favorite to win the Emmy in September with late-night sources believing that being canceled amidst your parent company potentially bowing to political pressure being a draw for TV Academy voters.
However, The Late Show with Stephen Colbert will be eligible to enter next year’s Emmys as well given the show has another 10 months on the air.
Kimmel and Colbert don’t commit to much across to awards season. Neither does Jon Stewart, one of the hosts of The Daily Show.
Colbert hasn’t won an Emmy for The Late Show but his previous show, The Colbert Report, did win in the Outstanding Variety Series category in 2013 and 2014.
