EXCLUSIVE: Ahead of the TIFF market, Capture has acquired international sales rights on sex-ed comedy Doin’ It, produced and co-written by its star Lilly Singh (The Muppets Mayhem).
The comedy follows Maya, a 30-year-old software engineer from a conservative Indian family who moonlights as a high school substitute teacher while working on a teen-focused app. When she’s unexpectedly assigned to teach sex education—despite never having had sex herself—chaos and comedy ensue.
The comedy marks actress, comedian and YouTuber Singh’s first leading film role and is set for theatrical release in the United States on September 19 via Aura Entertainment.
Pic is produced by Anthony Bregman (In The Heights), Erica Matlin (The Half of It), Singh, Polly Auritt (The Kingdom), and Anita Verma-Lallian, under Likely Story, Unicorn Island Productions, and Camelback Productions. It is directed by Sara Zandieh (A Simple Wedding) and co-written by Singh, Neel Patel, and Zandieh.
The cast also includes Sonia Dhillon-Tully (Wedding Season), Sabrina Jalees (I Used to Be Funny), Ana Gasteyer (Saturday Night Live), Stephanie Beatriz (Encanto), Mary Holland (Ghosts), Utkarsh Ambudkar (Pitch Perfect franchise), and Trevor Salter (She Hulk: Attorney at Law).
Capture VP of International Sales Asia Muci said: “Doin’ It is the kind of smart, culturally-resonant comedy that plays universally. Lilly Singh’s fearless humor and relatable storytelling make this a film with huge potential to connect with audiences around the world. We’re thrilled to bring such a vibrant, crowd-pleasing movie to the international market.”
In addition to handling Doin’ It’s international sales at this year’s TIFF, Capture’s slate also includes recently announced shark thriller Above & Below starring Antonio Banderas, action-adventure Dark Jungle and crime thriller Spring Breakers: Salvation Mountain.
