Spin Master Corp., the Canadian toy and entertainment company behind the PAW Patrol franchise, has named longtime board member and former WarnerMedia executive Christina Miller as CEO effective July 7, 2025. She will succeed Max Rangel who is stepping down after four years in the top job. He will stay on to help Miller with the transition over the next three months.
Miller has been an independent director on Spin Master’s Board of Directors since May 2000. That is a few months after she departed WarnerMedia where she served as President of Kids, Young Adults and Classic division, overseeing Cartoon Network, Adult Swim, Boomerang and TCM.
“What has always been at the heart of Spin Master’s success is harnessing creativity and innovation to drive impact, shape culture and fuel growth through stories, characters, and play experiences,” said Spin Master Co-Founder Ronnen Harary. “We’ve known Christina for more than 20 years and she is a storyteller and brand-builder by nature and will bring her deep experience of balancing art and science in operating franchises, brands and digital platforms at scale to further progress our legacy as creators and disrupters in the industry. ”
Spin Master is known for its brands PAW Patrol — which spans the hit TV series and movie franchise as well as toys — Melissa & Doug and Rubik’s Cube, in addition to digital games anchored by Toca Boca and Piknik that have 70 million active monthly users.
“Max has led Spin Master with purpose and a performance focus through a challenging period in our history,” added Spin Master Chair and Co-Founder Anton Rabie. “Under his leadership we have meaningfully diversified the business, enhanced our supply chain capabilities and improved profitability and free cash flow, all of which have contributed to a stronger company, well-positioned for long-term growth.”
