Spotify will bring video podcasts to Netflix starting next year, the company announced Tuesday. Spotify has announced a partnership with Netflix to introduce selected video podcasts on the popular streaming service, as the company further expands its video content selection and strengthens its advertising business.
The partnership between Netflix and Spotify will bring a selection of sports, culture, lifestyle and true crime podcasts from Spotify Studios and The Ringer to Netflix. The deal will result in Spotify adding more podcasts from other studios and genres in the future, Spotify said.
The move follows Spotify’s increasing focus on video podcasts, starting with the launch of a tool that allows anyone to publish their shows as videos. Over the past year, the company has taken on YouTube by adding incentives to pay podcast hosts for popular videos and launching a partner program to help hosts monetize their video content.
Spotify also recently rolled out a number of social tools that allow hosts to engage with their audience, including polls, Q&A, and comments.
Spotify’s focus on streaming video follows a major shift in its podcasting strategy in 2023 that included layoffs, including chief content and business officer Dawn Ostroff, who was leading the podcast effort. During Ostrov’s time with the service, Spotify invested billions in podcasts, acquired studios like Parcast, The Ringer and Gimlet Media, and signed exclusive podcast deals with big names like Joe Rogan and Alex Cooper, which have now expired.
However, Spotify’s investment failed to yield significant returns, and a new strategy was needed. The company now believes that videos, especially those frequently used by Gen Z users, offer more opportunities for advertising products and monetization. As of Q2 2025, the company said it had more than 430,000 video podcasts on its services, and that starting in 2024, video consumption is growing 20 times faster than audio-only consumption. Additionally, over 350 million Spotify users stream videos on the company’s platform, an increase of 65% year over year.
Spotify did not provide details of its agreement with Netflix regarding ad sharing or monetization when reached for comment.
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First, Spotify’s video podcasts will be available to U.S. users starting in early 2026. Other global markets are expected to follow suit.
“This partnership marks a new chapter in podcasting,” Roman Versenmuller, Spotify’s vice president and head of podcasting, said in the announcement. “Together with Netflix, we are expanding discovery and helping creators reach new audiences, giving fans around the world the chance to experience the stories they love and discover unexpected favorites. This gives creators more choice and opens up entirely new distribution opportunities,” he added.
Spotify’s stock price fell after its last earnings release in July as the company’s advertising revenue declined despite a growing user and subscriber base. The company told investors at the time that it still believed in its overall strategy and ability to turn around its programmatic advertising business.
The following Spotify shows are included in our distribution partnership.
Bill Simmons Podcast Zach Lowe Show McShay Show Fairway Rollin’ The Mismatched Ringer F1 Show Ringer Fantasy Football Show Ringer NFL Show Ringer NBA Show Rewatchables Big Picture Dave Chang Show Recipe Club Dissecting Conspiracy Theories Serial Killer
