Early in her career, Evelyn Mora realized that although fashion designers are often deeply focused on sustainability, they are unable to stage large-scale, environmentally friendly fashion shows.
In 2021, she launched VLGE, a gaming and immersive world-building platform focused on working with brands. It allows brands to build their own worlds, fill them with interactive content and games, and export them to other platforms like Roblox. This product is revolutionizing the future of shopping, allowing brands to create interactive worlds to connect with Gen Z, rather than hosting fashion shows or campaign shoots.
VLGE works with companies including Lancôme, Charlotte Tilbury and Vogue Scandinavia, and has raised a total of $5 million in funding from investors including Lamont J. DuPont of the DuPont family, L’Oréal Group and the British Fashion Council.
It became a hot topic for launching the world’s first 3D gamified fashion week. On Thursday, the company announced plans to take things a step further. According to the report, 50 fashion brands will launch a shoppable world to coincide with World Fashion Week, all using VLGE. World Fashion Week is an initiative of VLGE that is supposed to act as a bridge for creators to release shoppable games on other platforms such as Roblox.
Mora said this is the brand’s first major activation and shows how the platform allows users to build across browsers and first on Roblox in real time. She said the brand decided to focus on making Roblox easier to use given the market potential. VLGE is also compatible with Unreal Engine and is working on compatibility with Meta Horizon World.
“This is important because Roblox has become the most powerful youth frontier in the fashion industry, but world-building there has so far been expensive, technical and complex,” Mora told TechCrunch. “We will make it instant, affordable, scalable, and interoperable, bridging the gap between e-commerce, gaming, and cultural creation.”
In other words, anyone building on VLGE can instantly launch on Roblox without knowing the Roblox coding language or having any substantial background in technology. “And you don’t have to pay tens of thousands of dollars or wait months to launch.” (Brands can pay agencies anywhere between $10,000 and $100,000 to build a world on Roblox.)
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VLGE offers four freemium payment tiers and three paid tiers for creators, small businesses, and enterprises, respectively.
Mora is excited about gamified commerce becoming fashion’s next frontier, and said VLGE plans to launch an e-tail store, an online store that will sell both physical items from emerging brands and 3D assets that can be exported to Roblox. This technology shows how the fashion industry is looking to leverage the growing prominence of gaming and immersive worlds in connecting with the next generation.
“Now it’s not just about fashion, it’s about the infrastructure that will power a new generation of next-generation commerce,” Mora said.
