New York (AP) – WK Kellogg Co. plans to remove artificial dyes From breakfast cereal In the next two and a half years, according to the Texas company and the Attorney General. The makers of Froot Loops and Apple Jacks have given us a timeline as US food producers are increasing pressure from the US government and consumers. Phase out of synthetic colors From their products.
Texas Attorney General Ken Paxton Kellogg said he signed a contract guarantor of his office on Wednesday. Michigan-based company By the end of 2027, we will “permanently remove toxic dyes” from grains.
Earlier this year, Paxton began an investigation into whether Kellogg violated the state’s consumer protection laws by continuing to use blue, red, yellow, green and orange artificial dyes. At about the same time, US health officials have taken over food manufacturers. I’m working on it spontaneously Oil-based colour removal.
Both Kellogg and General Mills, another major US grain maker, I said they would do that. After General Mills I joined Kraft HeinzNestle, Smacker, and some Other food manufacturers Announce the target date for making all products without artificial dyes.
However, Paxton’s office said it was the first agreement Kellogg had signed a “legally binding” agreement. “After months of research and negotiation, I’m proud to say officially that Kellogg will stop putting these unhealthy ingredients in the grain.” Attorney General He said in a statement.
Details of the terms of the Kellogg Signature Agreement, legally known as a guarantee of voluntary compliance, were not immediately clear. The company did not comment directly when it reached the Associated Press on Thursday, but is grateful for the “opportunity to work with the Texas AG office to focus on health and wellness.”
Kellogg also pointed to previous commitment to phase out FD and C dyes, synthetic additives that the US Food and Drug Administration has approved for use in food, drugs and cosmetics. He said he already plans to stop the release of new dye products in January.
“We have announced that we will reformulate grains It is provided at school Kellogg said in a statement emailed Thursday. By the end of 2027, “we will completely remove FD&C colors from a small portion of the foods that contain them today,” Kellogg said.
According to Kellogg’s website, 85% of the cereals sold by the company do not include FD&C colors. Red No. 3 For years. Federal Regulatory Authorities The dye was prohibited from food January.
Synthetic dyes have long been used to make products such as brightly colored cereals, drinks, candies, baked goods, and even cough syrup. but Health Advocates Some children are seeking the removal of artificial dyes from foods, citing mixed studies that show that they can cause neurological problems, including hyperactivity and attentional issues.
The FDA argues that currently approved dyes are safe and “the wholeness of scientific evidence indicates that most children do not have a negative effect when consuming foods containing color additives.”
Since then, pressure on the food industry has been growing. Robert F. Kennedy Jr.an outspoken critic of such synthetic additives became President Donald Trump’s Secretary of Health.
