The spinoff of Comcast‘s cable networks has a name: Versant.
Mark Lazarus, who will lead the new unit, wrote in a memo to staffers, “Versant represents more than a name – it speaks to our adaptability and embraces the opportunity to shape a new, modern media company. There were many considerations for a suitable name. Our internal team of incredibly skilled and experienced brand marketers, designers and media tacticians took into account our overarching goal to influence culture, connect communities and signify a unified direction forward.”
Since the spinoff of MSNBC, CNBC and other cable networks was announced last year, the entity has gone by SpinCo.
Lazarus added, “We would be foolish to expect everyone to love the name of our new company immediately. There were certainly some others that we could have gotten behind, but after sitting with Versant for a couple of weeks now, I believe it will suit us well, evoke a sense of energy, and underscore our role in driving progress.”
Lazarus also said that the company headquarters would be in Manhattan.
More to come.
