Peter Rice, the onetime chairman of Walt Disney Television and head of 21st Century Fox, has been tapped as the Head of Ceremonies and Content for the LA28 Olympic and Paralympic Games, organizers said Wednesday.
He will be tasked with overseeing the creative vision and physical production of all four ceremonies at the Olympic Games, which run July 14-30, 2028, and the Paralympic Games, which run August 15-27.
“Peter is one of the rare individuals whose expertise seamlessly combines creativity, operational insight and production excellence to deliver Ceremonies that will captivate audiences around the world,” said LA28 president and chairperson Casey Wasserman, to whom Rice will report. “He’s been a leading figure in shaping the modern television and film landscape and is the perfect asset to reimagining the delivery of the Opening and Closing Ceremonies for the digital age, leaving a legacy well beyond the Games.”
The 2028 Olympic Opening Ceremony will take place on Friday, July 14, 2028 at 8 p.m. ET/5 p.m. PT, shared between the LA Memorial Coliseum and SoFi Stadium in Inglewood. The Closing Ceremony will take place July 30 at 9 p.m. ET/6 p.m. PT at the LA Memorial Coliseum.
Hollywood figures have been involved in the Olympics‘ marquee showcases before, including last year at the end of the Paris Summer Games when Tom Cruise participated in the baton-pass from Paris to Los Angeles 2028.
That handoff included a live shot of Long Beach, CA where the Red Hot Chili Peppers, Billie Eilish and Snoop Dogg with Dr. Dre performed. That was produced by Fulwell 73 Productions under the creative direction of executive producer Ben Winston.
