Netflix co-CEO Ted Sarandos said the giant streamer’s long-term ambition is to become a trillion-dollar company and that it’s achievable, if it executes well, given the growth opportunities in the global television market.
“Just the parts that we do, there’s $650 billion in consumer spending. We’re 5% of that now. We are about 10% of total TV watching time in our most penetrated, most mature markets. So, there’s enormous room to grow, just in the thing that we do,” he told Semafor’s Ben Smith in a Q&A today at the outlet’s 2025 Word Economy Summit.
The Wall Street Journal reported earlier this month that Netflix management set a target of $1 trillion market capitalization — something achieved by very few companies — by 2030.
“In the previous five years, we have doubled our revenue. We grew profits 10 times, and we grew our market cap three times. So there’s a path to it. Obviously, it’s all incredibly dependent on executing well.”
The company’s market cap is currently pushing $450 billion. Pressed on whether that kind of growth, to a trillion dollars, can come solely from streaming, Sarandos said yes. “Yeah, in the core business that we are in there is a linear growth path.
“Not to say we won’t be more adventurous as we get bigger and broader,” he added, noting with pride the Broadway opening of Stranger Things: The First Shadow based on the streamer’s long-running series. The company has consumer products, Squid Games and Bridgerton live events and is opening two experiential and retail spaces in Philadelphia and Dallas. All that serves mainly to drive marketing of the Netflix brand and shows.
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